Applications have the power to transform a business – enabling IT and business leaders to create new business models, pursue new revenue streams, and even revolutionize the customer experience of an entire business sector. Applications are the brand – and the user experience can make or break the brand.
In fact, 85% of people say applications and digital services have become a critical part of their lives. Sixty percent of people blame the application or brand when they encounter a problem with a digital service – regardless of what that issue is. And 83% of people report having encountered problems with applications and digital services in the past 12 months and most are now far more likely to take actions like switching to a competitor or sharing their negative experiences.
The good news: Enterprises can provide the perfect customer application experience. Read on to learn more.